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I just sat down with our local March of Dimes this morning to discuss promoting an upcoming fundraising event.  We discussed different ideas that will help them generate interest in the event, thank their sponsors and create valued publicity for their sponsors.  Like all non-profits, they have limited to no funds for promotion and their… Read more 

The Top 3 Secrets of Successful Advertising


Advertising used to be so easy…or so we thought. Place an ad in the local paper, run a radio or tv spot and presto- you had customers! With an ever widening array of advertising choices it can be costly, confusing and frustrating to find what works and what doesn’t. Advertising is definitely not a one… Read more 

What the heck is Content Marketing?


Make your company stand out with Content Marketing.

There is a lot of buzz these days about Content Marketing. But, what exactly does that mean? And is it right for your business? Content Marketing is about building a personality for your business, engaging your customers on a more personal level and getting away from the old-fashioned model of selling. It is developing your… Read more