Advertising and marketing are often a tricky maze of options in which the player feels like they don’t know which direction is the best. Today there seems to be more and more options everyday: Print, TV/Radio, Social Media/Online, and the list goes on and on. But there is 1 simple question you can ask… Read more
We all remember the Andy Griffith show and its whistling theme song? Even in its hey day it made people pine away for simpler times. Times when no one locked their doors. The Sheriff didn’t need or even want to carry a gun. Everybody knew who the town drunk was (Otis, although I have my… Read more
I remember when my elementary school got its first computer. It was this giant white machine that lived in the library and maybe once a year they’d let all us kids gather round it to gaze at the green writing on the black screen in wonder. I have no recollection of what was on the… Read more
I just sat down with our local March of Dimes this morning to discuss promoting an upcoming fundraising event. We discussed different ideas that will help them generate interest in the event, thank their sponsors and create valued publicity for their sponsors. Like all non-profits, they have limited to no funds for promotion and their… Read more
Advertising used to be so easy…or so we thought. Place an ad in the local paper, run a radio or tv spot and presto- you had customers! With an ever widening array of advertising choices it can be costly, confusing and frustrating to find what works and what doesn’t. Advertising is definitely not a one… Read more
There is a lot of buzz these days about Content Marketing. But, what exactly does that mean? And is it right for your business? Content Marketing is about building a personality for your business, engaging your customers on a more personal level and getting away from the old-fashioned model of selling. It is developing your… Read more
For small and large businesses alike, it is important to build trust with the community in which you live and work. Your company’s public persona, be it online or through other means, is one of the main reasons potential customers will seek you out. They must see you as not just another company trying to… Read more
Well, the short answer is yes, you CAN do it yourself. The bigger question is: do you have the time? And if you’re serious about running all aspects of your business to their fullest potential—then your answer should be: no. Social Media is not just Facebook. It’s several different platforms all working together to reach… Read more
Everyone has an idea of what they think is marketing. Is it advertising, public relations, web design and positioning, social media or something even bigger? It is! A successful Marketing Plan is all of these things and more! I often hear clients say that social media is the only way to go. With this attitude,… Read more